Blogging was once the “IT” thing of the internet. Most teenagers were doing it. Blogging is no longer just confined to the realm of the sad and lonely. It has evolved over time into a powerful marketing tool.

If your company has a website and a digital marketing campaign, blogging should be a part of it. Most business owners underestimate the power of blogging. There’s a reason why everyone from executives at Google to Nickelodeon stars blog. It’s the best way to advertise your brand without actually advertising.

The Benefits Far Outweigh the Costs

Unlike running a Google Ad campaign or even a Facebook campaign, the costs of blogging is extremely cheap. You can basically start a blog for free using a Content Management System (CMS) like WordPress or Wix. Businesses can use a CMS like Drupal for free and pay a minimum amount to a Drupal hosting provider to keep the blog online. A medium-sized business will not spend more than a 100 bucks per month on an average business blog. On the other hand, the traffic and conversion rates a successful blog can generate are astounding. Rather than directly supply customers, blogging creates brand awareness that reverberates throughout the internet.

It’s Easy to Design a Blog

As mentioned above, you can start a blog for free. Also, you can design a blog for free. You don’t need to know complicated code to drag-and-drop components to create a blog using a CMS like Wix. Also, advanced business users can use a CMS like Magento without spending an arm and a leg. There are web hosts that offer services to match the CMS you use. For example, if you use Drupal, you will find that the best Drupal hosting service plans often offer and array of services per the subscriptions. If you are after WordPress hosting, find out detailed plans by clicking on this link.

Even Hiring a Writer is Cheap

Of course, it’s not expected that the business owner will handle the writing. You can get a staff writer to generate the blog posts. Better yet, you can hire a freelance writer for free to generate your blog posts. It’s the most affordable option.

Excellent Complementary Tool for Social Media Campaigns

A Blog can greatly enhance the brand awareness efforts undertaken by a social media campaign. A blog can really do what a Facebook post cannot. Blogging is also more effective at engaging readers.

Blogging is one of the best ways to create brand awareness in any digital marketing campaign. It’s cheap and easy to do.  Therefore, don’t let your company be without a successful blog.